. >> it's not what you can cook it in, canola oil but still -- >> hamburgers are broiled, but it's the sat rated fat in the hamburgers. >> a certain amount of saturated fat is ok, you will allow, for a hamburger what once a week? >> depends on your diet. the problem is -- if i say eat a hamburger once a week, people will say ok, i'll have a hamburger once a week, fried eggs in the morning, a whopper. >> what's a wpper. >> a cheeseburger at lunch. >> one or two hamburgers in a bun with cheese. >> yeah. a pizza. >> that is simple, on its face, it's suicidal, is it not? >> you can have one. the problem is americans don't just eat one. they have one for lunch and then they have pizza for dinner and then fried onion as an appetizer and ben and jerry's ice cream for dessert. >> you're talking about human conventions and why is that? the larger question is we have the opposite of a slowness society, have you heard of the slowness society movement, the slowness movement or the mind fullness movement where you appreciate the pleasure, you go out and have a meal as the italian culture usually do